Jack Shannon is CEO and co-founder at California-based experiential growth marketing platform Recess.
Launched in 2010, Recess is tech designed to marry brands with perfect match live events and venues efficiently – without all the searching/emailing and calling. Crucially, there are 100s of brands and agencies signed up, so Recess is a balanced equation.
Jack Shannon explains the switch he and his business partner made 11 years ago, from event organisers to facilitators, and the attendant value in truly understanding the challenge prior to rolling out Recess.
This episode goes on to look at the difference between ‘unfair advantage’ and seizing opportunities, the behemoth of the US collegiate system, the pandemic impact, creative thinking and, because Shannon thinks and talks quickly, much, much more….
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