Event Industry News Podcast

This week’s episode welcomes James Tucker, COO at GovNet, a well-established UK event supplier that delivers public sector conferences, expos and training courses, from local government and housing to the NHS and higher education sector.
 
A self-proclaimed “tech geek”, James joined the family-run business around 18 months ago to oversee the day-to-day operations.
 
This edition of the Event Industry News Podcast explores the significance of human interaction and networking, engagement metrics of virtual events compared to live events, and the importance of post-event customer engagement.
 
Also, we talked about the impact of new technologies across the sector and using data to make strategic and informed business decisions.
 
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This episode is sponsored by Grip, a leading AI-powered event matchmaking solution for virtual and hybrid events.
 
Montgomery Events, a subset of the Montgomery Group, focus mainly on food, drink and hospitality events as well as several different niche events in the UK and Netherlands.
 
My guest this week is managing director, Lori Hoinkes, who started with the company three 3 years ago with an early project being to harmonise data by streamlining suppliers using a good CRM system, and subsequently, building two tech systems for internal use:
 
Bento: This system was built to help the company better categorise exhibitors, sponsors and visitors. They recently used this to create six key-personas of visitors to identify which type would be more valuable to exhibitors. This process resulted in a 33% increase in attendance.
 
Sherlock: This system was built to facilitate a ‘health check’ of an event analysing, social listening, survey data and lead generation.
 
The analysis and targeted process has made the team more productive and has increased revenues. The data aids the decision as to which new events to launch, an area of the company’s growth strategy.
 
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Starting her event career in 2007 with Reed Exhibitions, my guest this week, Katie Morhen, has helped some of the largest exhibition organisations drive attendance and increase sales.
 
Founder of 52eight3, a specialist marketing agency, the company recently announced the launch of a new free-to-attend training event aimed to support marketers and connect the wider exhibition community.
 
The need for effective liaison between sales and marketing teams is more important than ever. In time gone by, sales teams would be prioritised to receive training ahead of marketing personnel; organisations may need to consider levelling the support across the whole team if they want the best chance of “getting their audiences back”
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This week’s very special guest is Saastock founder Alex Theuma. Following a career in IT, Telecoms and Cloud, Alex moved on to creating a powerful network across the Saas founder and investor community.
 
During the recording, Alex talks about the pivot to virtual and the launch of SaaStock Remote which open its virtual doors tomorrow (10th June 2020). And, shares his opinion about the future of events and how he’s leveraging technology to serve his global community.
 
This episode will no doubt be of interest to event organisers around the globe.
 
To keep up to date with all the news, subscribe for free here.
 
If you would like to take part in a podcast, then please complete our submission form.

This week’s very special guest is Saastock founder Alex Theuma. Following a career in IT, Telecoms and Cloud, Alex moved on to creating a powerful network across the Saas founder and investor community.
 
During the recording, Alex talks about the pivot to virtual and the launch of SaaStock Remote which open its virtual doors tomorrow (10th June 2020). And, shares his opinion about the future of events and how he’s leveraging technology to serve his global community.
 
This episode will no doubt be of interest to event organisers around the globe.
 
To keep up to date with all the news, subscribe for free here.
 
If you would like to take part in a podcast, then please complete our submission form.

Joining the podcast this week is William Thomson, author, event consultant and head honcho at Gallus Events.
 
The digital and online event world is new territory to many event professionals, but William started his digital event journey more than a decade ago.
 
In this episode, he offers insight into monetising events, how to make sure the content for attendees is on point and how to produce long-term evergreen content that can generate recurring revenue, post-event.
 
Further delving into the digital event world, we also touch on a new online course; a learning framework for members of the industry looking to organise online events.
 
To keep up to date with all the news, subscribe for free here.
 
If you would like to take part in a podcast, then please complete our submission form.

Joining me this week is Caitlin Kobrak, digital producer at George P. Johnson.
 
Managing social media campaigns for mega-events such as Cisco Live, we discuss her favourite social media tools and tactics.
 
Platforms that were once thought to be relevant only to teenage audiences, Caitlin explains how this landscape has changed over the last two years, and, how businesses can use consumer-focused platforms like TikTok to feed a B2B event campaign on other business-oriented platforms.
 
Lots to learn from this edition including, how to measure social post success, how to best focus your efforts and how social media for events could look in the future.
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This week’s episode welcomes Rachel Butler, head of marketing and brand communications at Marble LDN; an award-winning live experience agency with a heritage steeped in festivals, music and the arts.
 
Rachel and I discuss the company's recent report - The State of the Experience Industry.
 
In an industry that’s constantly evolving and, in a few short decades, has totally transformed, the report covers what an experience is, how it plays a role in a marketing strategy and how corporates and business value live experience.
 
But, what will experiences look like in the future? Buyer’s predict that sustainability and technology will shape things to come - with AR and VR both playing key roles.
 
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Based in London and founded in 2016, Esports Insider is a business news site, agency, media and events company. Joining me this week is Sam Cooke, managing director and co-founder.
 
In this episode, Sam and I discussed the explosion of e-sports. E-sports attracts huge audiences which presents major brands with high-impact sponsorship opportunities but, they are currently missing out.
 
It’s a challenge for the e-sports community to convince brands of the return on marketing investment. Sam hinted that one of the objections to overcome is the misconception that the audience is a certain narrow demographic, when in fact, it’s much wider than you may think.
 
To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.