Event Industry News Podcast

Working in Clusivity

Meera Somji and Andrew Carney launched Clusivity a year – pretty much to the day – before this podcast was recorded, January 2022. A ‘new easy to implement SaaS tool’, the company is a product of the founders’ background and their want to make a difference.

Clusivity mantra ‘take a data-driven approach to diversity, equity and inclusion’ is the essence of its new white paper - How diversity, equity and inclusion could radically transform the events industry - the subject of this episode. 

After a bit of background from both participants and establishing the reasons for the document, which is a follow-up on research undertaken two years ago, Meera Somji and Andrew Carney do the detail.

They highlight, for instance, how the white paper marries data with real-life stories and

quotes from senior leaders in events world, what we miss out on if we don’t drive change, who defines progress, the benefits of benchmarks, comparisons with other industries. And how to increase the number of new joiners from minoritised ethnic groups and, crucially, retaining those already on staff through promotion and progression.

 

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What does the future of experiential events look like

Andrew Perrott is managing director of Chorus, a London-based brand experience agency with a worldwide client base.

This episode sees Andrew discussing a recent project for luxury Diageo brand Johnnie Walker Blue Label in Singapore and the Chorus capacity for bringing theatrical elements into the immersive experience.

He goes on to talk host James Dickson through the agency’s pandemic learnings, house term ‘radical creative’, living and dying by the idea, exploiting sound, provoking long-term experiences and brand advocates.

Across some 45 minutes the podcast looks at the ‘blank page brief’, extending the reach of content from a live activation, digital thinking and becoming more integrated with the bigger picture before diving into the Chorus makeup and its evolution.

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Event Tech Predictions

Joining host James Dickson from the Hague, Jelmer van Ast, founder and CEO at event engagement platform producer Conference Compass, talks through his thoughts on the contemporary industry model, starting with the focus of the company’s January 2022 blog – flexibility and adaptability.

A regular on the podcast, Jelmer van Ast goes on to discuss ‘back to normal’, the benefits of on demand, the subscription model, micro events, refining the hybrid handle, on demand, using event tech across the formats and the rebranded Conference Compass platform. More too of course.

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Behind Notified’s 2022 Benchmark Report

‘The world’s only communications cloud for events, public relations, and investor relations’, Notified, released its annual Benchmark Report in September.

Customer data highlighting trends in the virtual events market, the document revealed an upsurge in attendance for webinars and virtual events alongside increased engagement before and after thanks to the hooks – the downloads, live chats et al.

Host James Dickson jumps straight into this episode, analysing the report with Notified’s appropriately named chief revenue officer, Daniel Lotzof.

Starting with some report history, from 2018/19 and the “10 years’ progression” in the last two years, Daniel details the new percentages, the best day to produce an event, the ‘time-length’ to produce different formats. Broadcast environment, evolving definitions, video-use post-pandemic, sponsorship and much more – all drawn from the data.

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Behind the scenes at Shocklogic

CEO John Martinez, a quantum physicist, founded Shocklogic in 1997. One of the earliest exponents of event technology as we know it today, Shocklogic was developing/providing platforms for virtual events far in advance of the pandemic shift in thinking/delivery.

 

Thick with life experiences, from interviewee and from interviewer/host James Dickson, this episode delivers a deep examination of the Shocklogic method and the Martinez management mindset.

 

John Martinez talks rethinking the work/life balance, always delivering for the team, intelligence and discipline, algorithms, taking opportunities, the 10,000-hour rule and the ‘love the one you’re with’ logic.

 

Prompted by James Dickson he goes on to discuss the company’s cultural shift, its ‘always on’ commitment to simplifying the lives of event organisers, meditation, ‘quieting the chat box’, mindfulness for the Shocklogic masses and a whole lot more.

 

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First Sight Media: Learnings from the Event Tech Live livestream

Richard Belcher is director of streaming/production company First Sight Media, a key partner in delivering Event Tech Live (ETL) across its in-person, hybrid and virtual incarnations.  

Richard starts this episode explaining what First Sight Media does at ETL, front of house and behind the scenes, going on to detail changing audience perspectives post-pandemic, the dividends from community building, pre-event marketing, FOMO, engagement, blended content, sustainability, and the value of livestream

With Event Tech Live as the context, Richard Belcher goes on to give host James Dickson a take on the metaverse and ‘always on’, DJ Graffiti, webinars, breaking the barrier between hybrid as a single broadcast and ‘blended’, the Bonus stage and much, much more…  

 

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The ins and outs of global events recovery

James C Morris joined full-service event and experiential marketing agency Impact XM, where he is now VP client service, at the beginning of 2018 – bringing nearly 12 years of industry experience at Atlantic Exhibits with him.

In this episode, Morris and host James Dickson look at the realities post-the UFI’s Global Recovery Insights 2021 report. Have things bounced back as predicted and what the driving factors are if so.

Morris goes on to consider the parameters of ‘experiential’, how virtual is no replacement for face-to-face in event world, the increase in the want for global reach through Covid and out this side and how travel can heighten anticipation and productivity. Much more too, of course.

 

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Why ’Quiet Quitting’ is bad for business

Chief strategy officer Stephen Pickett joined Live Group in March 2022, from equally self-explanatory Canadian business CleanRiver Recycling Solutions.

In this episode Pickett explains what ‘quiet quitting’ is, the causes behind the concept, the impact on employers and, crucially, what they can do about it.

Steered by host James Dickson, Pickett discusses motivating a team and the individuals within it. Keeping people engaged and how crucial that is in the events industry.

He unwraps ‘how do I need to deliver my message’ and talks post-pandemic mania – balancing the in-person, hybrid, virtual equation. 

Pickett goes on to talk ticking the boxes – how many advantages the employees have and the potential benefits, on both sides, of allowing teams to work flexibly. Much more too of course.

Surveys show, incidentally, that disengagement at work costs some $70bn in lost productivity. And that 74 per cent of employees are actively looking for jobs within six months of taking on a new role. 

 

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Composing the Metaverse

Caroline McGuckian founder/CEO at Meshh, a company focused on the ‘metrics of movement’, and Jack Jacob, MD and founder of PNE (Partnership Network Events), join host James Dickson to take a look at the Metaverse.

 

On the premise that Metaverse is a work in progress, and everyone, everywhere, has a different perspective, this episode is part wish list, part comparison.

 

All three participants are resolute supporters of in-person events and hope this next iteration of the virtual world can, to an extent at least, be dictated by consumers.

 

Unconstrained by traditional parameters, the conversation covers everything from the funding question and sating the five senses to gaming, Metaverse gigs and the Queen’s funeral, underscored by the perennial ‘what it could be good for’.

Blackthorn: easy event management for Salesforce

With multiple cross-industry specialties in his locker New York-based Matt Frank is director of technology evangelism & product marketing at Blackthorn – ‘easy event management for Salesforce’.

Across some 40 minutes, this episode’s focus is the largest CRM system in the world and how Blackthorn’s apps, which are native to Salesforce, make processing payments and managing events easy.

With host James Dickson containing the conversation, Matt Frank talks Blackthorn’s capacity to help customers get the best from Salesforce – understanding its extraordinary reach and capacity - how having data in one place allows you to create the bespoke experience stakeholders have come to expect.

Matt discusses creating an event platform, the Salesforce tools, how Blackthorn tech is designed to be absolutely straightforward to operate and much more.