August 11, 2022

Making Hay through the storm

With eight years in the sector, Tinique Hay conceived Hay Events, a solution for entrepreneurs and small business management, in 2018.

The company launched in lockdown, providing Hay with an opportunity to hone her virtual and hybrid event skills.

In this episode, Tinique Hay talks host James Dickson through her background, her inspirations for the new business and why she singled out the entrepreneur niche.

Hay highlights the trials of taking a company from theory to practice through the eye of the Covid-19 crisis and finding its physical event form in January this year. She goes on to discuss using social media, building her portfolio via recommendations and word of mouth, budgets, strategy, planning and evolution, sponsorship and much more.

 

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