September 16, 2021

How CMOs should prep for the new event world

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards’ coveted People’s Choice gong.

With more than 16 years’ experience designing and delivering diverse experiential marketing programmes for b2b, non-profit and consumer markets, Devin has an enviable track record in strategising and executing in-person, virtual and hybrid events.

In this episode, Devin Cleary discusses budget cuts, which began pre-pandemic, and how chief marketing officers (CMOs) can prepare for this era of redefined events, what the impact of Covid-19’s delta variant on in-person events is likely to be and how event professionals and CMOs can effectively collaborate through that window.

Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

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