The current trends in brand events have been discussed during the latest episode of the Event Industry News podcast.
Joining host James Dickson was Nick Morgan from the Big Cat Group and The Fair, who highlighted the growing desire among brands to establish their own events. The Fair was launched as the dedicated events company of The Big Cat Group, whose experience in producing events since 2000 has led them to work on almost every type of live event possible.
As more brands seek to engage with their audiences via dedicated live events, certain trends form in relation to production elements and venue sourcing. Nick offers the podcast some insight into the demands placed on organisers by the brands and their agencies, and some of the creative ways The Fair has helped meet certain event briefs.