Event Industry News Podcast

IMEX: Rebranding an established event

Launched in 2003, IMEX Frankfurt is the heartbeat of the global business events community. And that’s what it says on the show’s homepage.

In this episode, IMEX design manager Anna Gyseman and Oli Bailey, interaction designer, detail the considerable process involved in giving a new look to the practised, proven event.

In conversation with host James Dickson they discuss 18 months research – not least with 50 external partners - how it’s a refresh not a rebrand, modernising and streamlining the stamp, physically and digitally.

They go on to talk diligence in the process – through prototypes in context, animation, sponsorships and timing, ahead of the big reveal.

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Scaling events on a global scale

Raccoon Media Group, formerly Raccoon Events, launched in a garden shed and delivered the award-winning National Running Show, at Birmingham NEC, less than two years later.

In this episode, CEO Mike Seaman talks host James Dickson through Raccoon’s growth, how it currently runs 10 shows, eight of them homegrown, two acquired.

Mike discusses rebranding during Covid, delivering for the 500,000 people on the Raccoon database, turning ideas into realities, the resurgence of events post-pandemic, the future of Raccoon as a blended events and digital business, and the vetting process among target communities.

The podcast also touches on engagement and galvanising groups of people, similarities between running and equine events, sustainability, and the metrics of taking shows across the Pond.   

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

TURF for event sponsorships

Since 2022, tellingly titled company TURF has been pitching exclusive NFTs and art prints of ‘any place on earth’.

 

Co-founder Garm Lucassen, who has a history in business infomatics, took his experience of blockchain and NFTs to co-found TURF, which is focused on cartographic/map-based art. Every piece in its global collection is available just once and TURF is working with First Event and Cardano Foundation to deliver a new dimension in event giveaways.

 

In this episode, Garm is joined by Alex Maaza, outreach development manager at Swiss-based Cardano, a not-for-profit organisation focused on furthering the public digital infrastructure, and Max Collishaw, who is head of digital at corporate event management specialist First Event.

 

With host James Dickson putting the questions, the participants discuss the TURF collection and its impact on events, the 2022 Cardano Summit by way of example, the concept of NTFs and Blockchain, authenticity, gifting gold NFTs, gamification and much, much more.

 

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Reset Connect and the power of a positive event

Having spent the latter part of his 10 years at Clarion Events as EVP of its energy portfolio, Duncan Reid founded Reset Connect, a sustainability show for business, investors and innovators, during lockdown.

With so many people knocked out of their employment stride by the pandemic, Reid was able to put together a top team of co-founders and launch, in the shape of a week of webinars against the clock in 2021.

Since then, Reset Connect has found its in-person feet and this episode, recorded two weeks out from the 2023 edition, sees Duncan talk host James Dickson through those stages.

They discuss the COVID-19-era ‘concentration of minds’, and its products, choosing the UK’s first carbon neutral venue to host the show - one element in the pressure to contain the inevitable uplift in emissions switching from virtual to hybrid in 2022, and the growth in want for sustainability across events-world and beyond. Aimed at business leaders, Reset Connect has a multi-sector reach.

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emc3: Events as a force for good

Award-winning creative agency EMC3 recently published a white paper, ‘Events as a force for good’, is focused on holistic sustainability in the industry.

This episode features the company’s events strategist, Emily Maule, and Saskya Liney, EMC3’s head of sustainability.

Host James Dickson does some background, not least finding out about From Now, the environmental services specialist Saskya co-founded during the pandemic, before digging into the document itself.

Emily and Saskya discuss the thinking and process behind the white paper, how event organisers need to think about their locations - about leaving these people, these places, these communities better off - the risks we face, timeframes, atmospheric data, human resources and investing in people, fostering interest in the next generation right through to greenwashing and the truth behind tote bags…

One key takeaway – do something different!

 

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The Valuable 500: Working to end disability exclusion

With 10 years’ event industry experience in the locker, Ryan Curtis-Johnson is director of communications for Valuable 500, the largest CEO network after the United Nations.

 

With 15 global chief executives at its core, from the likes of the London Stock Exchange, Apple, the BBC, Sky, Sony and Microsoft, together with 485 equally important others, the Valuable 500 is working to end disability exclusion.

 

In this episode, Ryan Curtis-Johnson details the group’s makeup and motivation, highlighting the 1.3bn people around the world who have a disability and means to better include them, not least through steps Valuable 500 companies have made.

 

Ryan tells host James Dickson how inclusion means action, talks advice and guidelines, hidden disabilities, making events open to everybody without waiting for a prompt, budgets, technology, all the time emphasising best practice.

 

Insightful, practical steps, supported by switched on businesses, to making event world a more inclusive place.

The Events Club: A members’ club for events people

Andrew Morrow is founder/managing director of venues the Belgravia and the Block but he’s here to highlight a new venture, the Events Club.

With 25-years’ experience in the industry, primarily venue side, Andrew noted how the teams coming in to put events together under those roofs didn’t have a place to go between jobs/shifts/times.

After providing host James Dickson with a weight of background information, this episode sees Andrew discussing his Event Club process, from finding an investor during the pandemic to seeking out founding members to working out what these venues – and there could be as many as six – should provide.

Andrew Morrow talks creches, rest pods, commuting, comparisons with other members’ clubs, in terms of facilities and costs, sharing memberships in a company, food and drink quality – how to compete with the Pret/Starbucks models - and much more.

 

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Accessibility, diversity and sustainability

Former Mobile Promotions and Star Live man Robin Carlisle launched RC Consultants in November 2021 to help young people with special needs find a foothold events-world.

In this episode, Robin talks host James Dickson through volunteering as a governor at a new local SEN school and the impact that’s had. He discusses sustainability in some of its myriad shapes and the notion of accessibility at events, applauding its growth and questioning its depth.

With more than 35 years in events Robin Carlisle is a voice of true experience and these 30 next generation minutes are well worth listening to.

 

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Touchdreams: Shaping websites for 2023

Since 2011, using content management systems including Drupal and Webflow, Touchdreams has been building websites for ‘e-commerce, product businesses, service businesses, agencies, accounting, law, anything you can think of’ from its offices in Cape Town and London.

After giving host James Dickson some background on the company, this episode sees Touchdreams founder Dane Rossenrode talk about bringing his broad experience to bear, specialising in sites for the events industry.

Rossenrode discusses complacency – how much people are looking beyond traditional websites – what the practical alternatives are, adjusting mindsets, presentation, engagement, competing with ‘drag and drop’ solutions, budgets and integrating with other platforms.  

 

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Budget or Bust: How new event budgeting tools can save the bottom line

Rob Vass ran his own event agency, 30 staff delivering up to 30 roadshows a month, and spent far too much time with spreadsheets. “Keeping an eye on the budget and exactly what your margin was at any time was a nightmare”. And Founding event planning software Joi is a product of that frustration.

Joining the podcast from Sydney, Australia, Rob Vass digs into Joi, a “productivity tool for events”, detailing its capacity for truly joined up thinking. He details how the system makes it easy to put an agenda together, sending a schedule to people via URL so any changes made are visible to all. Move a performer, their programme updates automatically. No more running around giving people update notes.

Later on, Joi’s budgeting tool is dissected and discussed; think multipliers and currencies. A revolution then, in quite a technical 45 minutes

 

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