Event Industry News Podcast

How Event Tech fits into Event Design

With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years.

This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into event design.

With questions from host James Dickson, Felicia talks about the attendee journey at “the largest supplier-based event technology show in Europe”, the value of significant breaks between sessions, and the lessons Cvent Connect teaches the company about its clients.

Across an engaging 45 minutes, Felicia Asiedu goes on to discuss balancing traditional trade show wants with technology, audience demographics, data capture and content tracks, providing for leadership, passive and active tracking.

 

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Zenus & IMEX - Measuring attendee behaviour

Oli Bailey, interaction designer at IMEX, and Panos Moutafis, who is co-founder/CEO at Zenus AI, a company developing ethical facial analysis tech, are a great combination.

Joining IMEX, ‘where the global meetings industry comes together’, right after its first event nearly 20 years ago, Oli has worked across pretty much every facet of the show/the brand. He knows his IMEX onions.

Meanwhile, Panos has worked on facial analysis since 2011, founding Zenus – a company committed to protecting people’s privacy while providing pivotal data to clients, typically at business events and brand activations.

Talking to host Adam Parry, Oli and Panos discuss the motivation for the Zenus/IMEX partnership, looking at strategic event design, neutralising natural bias with data and the importance of multi-measurement tools.

This truly engaging 50 minutes sees Panos highlight the difference between facial recognition and facial analysis before addressing relevant privacy and ethics concerns. Look out too for Oli’s take on educating the IMEX audience about Zenus tech and the importance of transparency. It’s all here.

 

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The shift from print focus to events for the Financial Times

With an impressive background in how to monetise audiences for publishers, through events, Orson Francescone moved to the Financial Times’ stable four years ago, as managing director of FT Live.

This episode sees Orson talk through the background, strengths and processes of the FT’s event division. A clued-up speaker, he tells podcast host James Dickson through the USPs, finding the most viable markets from an extraordinary reach, profitability, resources, the international team and growing subscribers through events.

Guided by the FT’s north star, Orson goes on to discuss the in-person/digital balance, a sumptuous menu of choices, bespoke activations, increasing brand strength via dividends of data, the spoils of a crisis, lead times, costs and much more.

FT Live is a key part of a brand that’s still bucking media trends and Orson Francescone’s take on the model is well worth tuning into.

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Women in Exhibitions: Tips on career paths in the world of events

Chief operating officer Rachel Swann has been with global exhibitions company dmg Events for eight years. She is also vice chair of the AEO and, topically, on the board at Women in Exhibitions’ UK chapter.

With a focus on the latter, this episode sees Rachel talk host James Dickson through her five-point career development plan. 1) Choosing the right career path and the potential in sideways steps. 2) Bouncing back – learning from mistakes and not worrying about making them. 3) Playing to your strengths – taking on extra responsibilities and being honest. 4) The grass isn’t always greener – research shows 40 per cent of employees would consider a position with a company they previously worked for. And 5) Knowing when to leave…  

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

How to reach 9 Million through an engaged stakeholder community - with your average show - before the show!

Céline Laukemann, head of internationalisation at German-based ‘full-service registration solution’ ADITUS GmbH, and Elinor Honigstein, business development & international growth partnerships at LinkedIn, know the secret.

In this episode, hosted James Dickson, they discuss LinkedIn’s interest in events, its Community Builder and the ADITUS role in that platform. They look at registration and diffuse the notion it’s a ‘necessary evil’, at generating benefits for all stakeholders, at modern marketing and at content creation.

Céline and Elinor go on to talk increasing the discovery, the reach, of an event, converting attendees into followers, reaching for the converted, combating late registrations and aggregated metrics. More too of course…

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Audience Engagement: How to create ways to enhance attendee engagement during in person events

Formerly head of events at Founders Forum Group, Jesse Peterkin took his background in high-end hospitality and international events to immersive specialist This is Beyond, where he’s head of operations, in September 2023.

 

Focused on engagement at in-person events, this episode sees Jesse talking to host James Dickson about the customer journey and fostering that ‘I belong’ feeling.

 

They discuss the components that make up an event, and the best ways of getting them to work together. The registration process, audience engagement - how it can differ from event to event - and the specific start point in that relationship.

 

The conversation also covers the AI space, using social media, networking, the good food trigger, connection points and much more.

 

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Hybrid Events? The concept doesn’t exist to C2’s Experiential Campaigns

Live and direct from Montreal, Canada, Jesse Gainer is VP growth and partnerships at C2 – a company spawned from equal measures of two impactful locals - ad agency Sid Lee and Cirque de Soleil.

Best known for the shapeshifting C2 Montreal, ‘Canada’s leading creative business summit’ launched in response to the 2008 financial crisis, which has featured A-list speakers, Spike Lee, Martha Stewart, Arianna Huffington, Steve Wozniak, Jane Fonda, and Snoop Dogg among them, C2 has gone on to take that category-defying philosophy to brands around the world.

This episode sees Jesse consider the question ‘Does hybrid exist’? He talks about the delivery progress from 2019 to 2023, Jurassic Park, mistakes, video on demand, inclusivity, tailoring event feeds to fit, what happened to the Metaverse and more besides. 

Full of ideas, eloquent, and keen on hand gestures, these 40 minutes or so with Jesse Garner, hosted by James Dickson, are well worth tuning into. 

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Tips to go from attendee to speaker at a tech conference

With more than 12 years’ experience working in the events industry, primarily in tech, Rachel Heller is senior content program manager, events, at Github, the AI-powered developer platform.

 

Tellingly, Rachel wrote a blog for the Github site, ‘9 tips to go from attendee to speaker at a tech conference’ and that’s what this episode is all about.

 

Rachel talks about the journey; the call for sessions, inspiring people to apply, networking, crafting talks, writing a good bio and, ultimately, becoming a familiar name to organisers.

 

Rachel goes on to highlight a couple of tips from her blog – not least helping the review committee to understand how long your content can live beyond the event. She discusses the thin line between a conference keynote and a podcast, taking advantage of the real-time experience, practising content ideas in front of people with no knowledge of your industry, passion projects, preparation, and vocal techniques.

 

It’s a really to-the-point, insightful 30 minutes that brings the stage much closer to the audience.

 

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Scaling with event tech

Former head of digital innovation at Reed Exhibitions, Ade Allenby launched his own advisory business in March 2023.

 

In this episode, Ade talks advances in event tech, the sector’s move from the fringes to the heartbeat of contemporary shows, tools that help people connect, and generating data to help organisers better understand their audience.

 

Prompted by host James Dickson, Ade goes on to discuss the spoils of cameras in the halls, algorithmic Bluetooth navigation/tracking and measuring success, QR codes, engagement touchpoints, IOS update – airdrop and namedrop – incorporating audience-owned tech, or not, and clients’ common questions.

 

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

How to approach event launches and re-launches

Caroline Cronin took her 16 plus years of industry experience to emap in 2021, as head of conferences then head of events.

 

In this episode, with a focus on the post-pandemic push for new order, Caroline details the spawn of enforced downtime, changing formulas for awards ceremonies and conferences, and how covid crushed historical data’s validity.

 

Talking to host James Dickson, Caroline goes on to discuss everything from fostering event relationships after pandemic ground zero, the unity of inexperience, unpredictable schedules to setting new trends and compartmentalisation.

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If you would like to take part in a podcast, then please complete our submission form.

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com