Event Industry News Podcast

Closer Still Media close up

Laura Shapiro is portfolio director for medical events at Closer Still Media (CSM) where she’s worked at for more than 12 years, during which the company has grown from 20 people to 700. 

This episode is about Laura’s frontline experience, how serving the sector has changed since 2011. She talks strength in diversity, creating Clinical Pharmacy Congress (CPC), Europe’s largest event of its kind, and the value in CSM’s carryover learnings from its tech shows. 

Answering host James Dickson’s questions, Laura goes on to discuss shaping content around the medical market’s rules and regulations, delegate bags, sustainability, programme grids/moving away from show guides and breaking the boundaries of Closer Still Media’s traditional geography.

 

Mental Health: Discussing wellbeing and support for Event Profs

Clarion Events’ head of sector marketing operations, Tom Fisher, worked for the prison service and the Met Police before stepping across the tracks to events-world, giving him a telling take on people and their wellbeing.

Fisher’s altruism, fostered by his own experience living with bi-polar disorder, has seen him offering support via LinkedIn and helping his own situation at the same time.

Focused on mental health, this episode sees Tom discussing triggers – social media and deep fakes among them – the next generation’s better work/life/empathy balance, pride versus taking time off, incidentals and longer-term conditions.

 

Revolutionising how the fintech industry connects, collaborates and does business

From designing computer chips at Intel nearly 30 years ago to current role as head of industry at Fintech Meetup, Sanjib Kalita – who is also CEO at guppy.ai - has been engrossed in the technology sector, taking on events by default.

In this episode, live and direct from Fairfax, Virginia, Sanjib Kalita discusses his years at Money 2020 and how that experience triggered his move to Fintech Meetup, a brand committed to ‘revolutionising how the fintech industry connects, collaborates and does business’.

Taking questions from host James Dickson, Kalita looks at the impact of increased digitisation, the electronification of payments and other accelerators driven by the pandemic, growth in event tech, and finding the right solutions for events.

Look out too for the insider take on planning and accommodating 175 speakers, RFID tags and always making space for networking…

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Transition: How working in B2B events has evolved

In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.

Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its portfolio, the largest of which sees 40,000 registered attendees and 500/600 exhibitors, big events with content being the main focus.

Reflecting on Sharon’s experiences, this episode explores how working in B2B events has evolved. Do the fundamentals remain the same or is the approach to engage target demographics different from even 10 years ago?

 

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Festival of Media: Highlighting the best in media, marketing and advertising

In this episode of the Event Industry News Podcast host, James Dixon, is joined by Jeremy King, CEO and co-owner of Festival of Media.

Jeremy brings a wealth of expertise to the table, having steered Festival of Media to new heights in the dynamic landscape of events.

Festival of Media has been shining a spotlight on the very best media and marketing campaigns since 2007. Their numerous awards programmes highlighting the best in media, marketing and advertising around the globe.

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TeamTogs: Service driven branding & merchandise with strong origins in global events

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations. Through the episode Karen shares her insights on how important being service driven is when it comes to branding, working directly with brand managers and organisers to ensure the product and print is of the quality desired for high profile companies. Sustainability is also a big aspect of the business with repurposing, overprinting, reusing donating or shredding clothing with date printing now part of the considerations for branded product.

How data & digital upskilling can help run successful exhibitions in 2024

Dive into the latest episode of The Event Industry News podcast, where our James Dickson engages in a captivating conversation with Emily Clark from Informa.

This time, they unravel the secrets behind running a stellar exhibition in 2024, focusing on the pivotal role of data and digital upskilling.

In this episode discover how harnessing the power of data can elevate your event game, providing insights that transcend the ordinary. Emily Clark, with her wealth of experience at Informa, shares invaluable tips and strategies that could be the game-changer for your next exhibition.

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The intersection of event design, experience, and artificial intelligence

In the ever-evolving landscape of event design, technology continues to play a pivotal role in shaping memorable and impactful experiences.

The latest episode of our podcast, "The Intersection of Event Design Experience and Artificial Intelligence," delves into the fascinating world where event design meets cutting-edge technology. Joining us for this insightful conversation are three industry leaders: Ryan Howard, Global Event Experience Technology Lead at Google; Panos Moutafis, CEO and founder of Zenus.ai, a trailblazer in facial analysis for the events industry; and our very own Adam Parry, podcast host from Event Industry News.

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How Event Tech fits into Event Design

With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years.

This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into event design.

With questions from host James Dickson, Felicia talks about the attendee journey at “the largest supplier-based event technology show in Europe”, the value of significant breaks between sessions, and the lessons Cvent Connect teaches the company about its clients.

Across an engaging 45 minutes, Felicia Asiedu goes on to discuss balancing traditional trade show wants with technology, audience demographics, data capture and content tracks, providing for leadership, passive and active tracking.

 

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Zenus & IMEX - Measuring attendee behaviour

Oli Bailey, interaction designer at IMEX, and Panos Moutafis, who is co-founder/CEO at Zenus AI, a company developing ethical facial analysis tech, are a great combination.

Joining IMEX, ‘where the global meetings industry comes together’, right after its first event nearly 20 years ago, Oli has worked across pretty much every facet of the show/the brand. He knows his IMEX onions.

Meanwhile, Panos has worked on facial analysis since 2011, founding Zenus – a company committed to protecting people’s privacy while providing pivotal data to clients, typically at business events and brand activations.

Talking to host Adam Parry, Oli and Panos discuss the motivation for the Zenus/IMEX partnership, looking at strategic event design, neutralising natural bias with data and the importance of multi-measurement tools.

This truly engaging 50 minutes sees Panos highlight the difference between facial recognition and facial analysis before addressing relevant privacy and ethics concerns. Look out too for Oli’s take on educating the IMEX audience about Zenus tech and the importance of transparency. It’s all here.

 

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