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The Event Industry News Podcast interviewing event planners, event organizers, brands, and agencies from around the globe.
Episodes
Thursday May 28, 2020
Thursday May 28, 2020
Joining me this week is Caitlin Kobrak, digital producer at George P. Johnson.
Managing social media campaigns for mega-events such as Cisco Live, we discuss her favourite social media tools and tactics.
Platforms that were once thought to be relevant only to teenage audiences, Caitlin explains how this landscape has changed over the last two years, and, how businesses can use consumer-focused platforms like TikTok to feed a B2B event campaign on other business-oriented platforms.
Lots to learn from this edition including, how to measure social post success, how to best focus your efforts and how social media for events could look in the future.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Thursday May 21, 2020
Thursday May 21, 2020
This week’s episode welcomes Rachel Butler, head of marketing and brand communications at Marble LDN; an award-winning live experience agency with a heritage steeped in festivals, music and the arts.
Rachel and I discuss the company's recent report - The State of the Experience Industry.
In an industry that’s constantly evolving and, in a few short decades, has totally transformed, the report covers what an experience is, how it plays a role in a marketing strategy and how corporates and business value live experience.
But, what will experiences look like in the future? Buyer’s predict that sustainability and technology will shape things to come - with AR and VR both playing key roles.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Thursday May 14, 2020
Thursday May 14, 2020
Based in London and founded in 2016, Esports Insider is a business news site, agency, media and events company. Joining me this week is Sam Cooke, managing director and co-founder.
In this episode, Sam and I discussed the explosion of e-sports. E-sports attracts huge audiences which presents major brands with high-impact sponsorship opportunities but, they are currently missing out.
It’s a challenge for the e-sports community to convince brands of the return on marketing investment. Sam hinted that one of the objections to overcome is the misconception that the audience is a certain narrow demographic, when in fact, it’s much wider than you may think.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Thursday May 07, 2020
Thursday May 07, 2020
My guest this week is Jason Allan Scott, an award-winning Entrepreneur, Podcaster, Bestselling Author and CEO of A Podcast Co.
In this episode, we discussed how podcasting can be a powerful alternative to launching a virtual event. If you’re an organiser with a focus on delivering great content, then podcasting should be considered as it drains far fewer resources than virtual event platforms.
This edition of our podcast is packed full of hints, tips and tricks to get the most out of podcasting, including ways to develop monetisation streams.
www.apodcastmasterclass.com next course starts 20 May - see site for details Jason@JSJVS.Com
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Thursday Apr 30, 2020
Thursday Apr 30, 2020
With almost zero exhibitions taking place at the moment due to Covid-19, Acier Events, an onsite exhibition sales company, is another business that saw its usual activity evaporate overnight.
But, it’s just the beginning for founder Chloe Richardson, with virtual now being the new norm for the foreseeable future.
In this episode, Chloe talks me through the steps that organisations should take to make a success of the digital model and highlighted that events should remain at the heart of the customer to make it a success.
She also accepted that the rebook process might take a while longer due to more effort being needed during the pre and post-event periods.
I found this episode really interesting and the ideas shared can be applied to many business types.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Thursday Apr 23, 2020
Thursday Apr 23, 2020
This week’s episode takes me (virtually) across the pond to the U.S.
My guest this week is Brian Fanzo, founder of iSocialFanz, a company which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebee’s, and SAP.
Fanzo, a seasoned podcast host and presenter, is now hosting virtual events - another online product born out of the social distances measures currently in place around the globe.
In this feature-length special episode, Fanzo shares hints, tips and best practice at virtual events including:
Being the ‘Best’ Virtual Event Speaker
Content-Bridging
Attendee Engagement
Create great audio and video without spending thousands $$$$$
Choosing the best platform
Brian highlighted that the demand is there right now having received 17 enquiries this week already.
Whether you’re an organiser, professional speaker or just starting out, you’ll take something away from this edition.
Post Covid-19, I feel virtual elements will play a bigger role in physical events than previously, whether due to travel restrictions or an event simply wanting to reach a wider audience.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Wednesday Apr 15, 2020
Wednesday Apr 15, 2020
Many organisations in the industry have had very little choice but to pivot to a virtual solution. Swoogo, an event registration platform, is no exception.
Joining me this week is Molly Falco, the company’s director of marketing, who explains what was achieved in just 40 days.
The company’s ethos has always been ‘Make Things Easy’ so the first step was to create a place for customers’ virtual events to live within the existing Swoogo product. Using a single sign on (SSO) process, data is transferred from the streaming platform securely by Swoogo rerouting the link to one of its own. This cool feature also prevents uninvited people accessing meetings, or in Molly’s words “Zoom-Bombing”.
One feature I really like is that this new offering is Streaming Platform agnostic - meaning organisers can use their preferred platforms rather than being forced to learn another. It’s also possible to use multiple streaming platforms simultaneously.
In contrast, Molly went on to tell me that Swoogo will soon be launching ‘Swoogo Virtual’ which will include its own white labelled streaming service. Many will ask (as I did), Is it not crazy to launch another when there are so many others already? Molly said “When we jump on a Zoom call for example, there is almost a total loss of brand identity and very little option for customisation. A cool benefit of having our own is that organisers will be able to customise and preserve brand identity and/or that of their sponsors.
Molly reminds us that the fundamental activity when exhibiting needn’t change completely as a result of going virtual. Visitors dropping in to say hello, having meetings, doing demos or choosing what content they download, is all possible in a virtual setting. Data-capture is also largely unaffected due to the SSO and, there’s no need to pay for a device to scan bar codes.
To be notified of its official launch subscribe to updates here.
If you would like to take part in a podcast, then please complete our submission form.
Tuesday Apr 07, 2020
Tuesday Apr 07, 2020
Once again, it’s been a big week for the industry. Since our last broadcast, Edinburgh Festival, Wimbledon and The Open Championship have all been cancelled.
But, is there already light at the end of the tunnel?
On 3 April, China hosted what organisers claim is the first major trade fair to take place in the country following the Covid-19 pandemic. China’s first reported death was 11 January and reports today (7 April) show zero new deaths due to the outbreak.
If the UK were to follow the same timeline, then major events could start as early as the end of May.
If events do get the go ahead as soon as May then marketeers may need to act quick. This week, my podcast guest is Tag Digital’s Laura Davidson, a specialist in digital event marketing who highlights best event marketing practice.
Serving 2,000 events annually, Laura also shares key-analysis from when events began to cancel in Asia through to the more recent cancellations in Europe and the UK.
If you’re interested in taking part in a podcast then please complete the Application Form.
Friday Apr 03, 2020
Friday Apr 03, 2020
In the second in a series of ‘Lockdown’ podcasts, I’m joined by Grip founder, Tim Groot.
Grip is an intelligent Event Matchmaking solution designed to connect relevant people in the physical event world. Up until 4 weeks ago, Grip hadn’t hosted a virtual event but were forced into delivering a solution in less than 24 hours.
The pivot from physical to virtual is upon us and Grip has already facilitated several thousand virtual meetings over the last couple of weeks. Whereby is now fully embedded into the Grip platform and has now rolled-out the additional features to clients including Clarion, Informa and ITB Berlin.
Tim explains virtual meetings has improved the quality of the data and increased interaction and adoption rates. Tim also highlights that this current situation will change events forever and may even accelerate a change in how exhibitions are delivered.
If you’re interested in taking part in a podcast then please complete the application form
Friday Mar 27, 2020
Friday Mar 27, 2020
The UK, in effect, is in Lockdown. As we all know, the event industry was one of the first sectors to be hit by the Covid-19 outbreak.
In this must-watch edition of our podcast, I talked to Craig Mathie, MD at Bournemouth 7’s about this year’s postponed festival.
Bournemouth 7’s decision to move the event from May to August Bank Holiday was for reasons including “giving the virus the best possible chance of passing”.Whilst this is no doubt a crisis, Craig explained that this industry is used to “planning for the worst and we’re constantly balancing severity and probability”.
Before the 2019 festival, Craig explained that a viral outbreak was one of the table-top exercises and that his multi-phase business continuity plan is now been rigidly worked through.
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