The Evolution of MEGA Events - From Local to Global

Nathan Reed runs experiential events company MEGA, which he founded 15 years ago. Behind rolling successes like The Rock Orchestra, Illuminated Orchestra and Incredible Silent Discos, his story is equal parts passion, conviction, commitment and delivery.

 

Bitten by the events bug in his youth, Nathan switched away from drumming to found a small festival in his home town. From there, things went MEGA.

 

Nathan explains the journey from raves to his first touring brand, Big Freshers Icebeaker, and how MEGA moved onto food and drink shows, like the Great British Gin Festival and Rum & Reggae. Those, in turn, were stepping stones to bigger gigs across the country and internationally.

 

Nathan Reed highlights the strength in volume, the company went from 20 events a year to 200, and in managing as much as possible in-house, arrangements to production to marketing, and the value of a rigorous ‘testing phase’.

 

From the spoils of rolling tours to staying focused and staying on time, to shaping the Rock Orchestra, and success. This episode has it all.

 

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