Live Streaming: mixed results so far but a big future

There is still a long way to go before people really understand what works well as a live-streamed event and what doesn’t, according to a senior YouTube UK representative. David Thorpe was speaking on the Talking Events podcast about the ways in which organisers are turning to live streaming to enhance their events.

 “The great thing about live streaming is that it’s a global medium”, said David. “You’ve got such a big audience that is potentially interested in what you’re doing, that organisers should be thinking on that level and not just on a local level.”

 Organisers were also advised to better plan the way in which they will deliver a live stream and how that will integrate with the overall event strategy. James Wilkinson from Streaming Tank told the podcast:

“The thing we try to push to organisers is to not just think of live streaming as a bolt on to their events. If you’re not planning for their needs in advance then you’re missing a trick. When we’re working with a client for the first time, the first worry is always that if they live stream,