Event Marketing - Getting It Right & Getting it Wrong : Talking events podcast - episode 4

Recorded at Guidebook’s Headquarters in London, Episode 4 is hosted by long time Event Industry News contributor James Dickson. James talks to Director of BrightBull Ricardo Molina and Co-Founder of the Event Technology Awards Adam Parry about marketing events.

With so many strands of communication now available to event organisers, the guests highlight how the successful marketer gets it right. They also discuss the pressure put on marketing teams in large event companies and why the sheer volume of work is preventing them from delivering effective results.

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