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The Event Industry News Podcast interviewing event planners, event organizers, brands, and agencies from around the globe.
Episodes
Wednesday May 02, 2018
Wednesday May 02, 2018
The latest EIN live podcast welcomed Kevin Jackson back to show.
Kevin joined host James Dickson to discuss his new book ‘There’s no such thing as sales’, the current work he does with brands and businesses, and the Muslim Lifestyle Show that he launched three years ago.
Kevin has long endorsed the message of ‘the experience is the marketing’, and during this episode, he reinforces his opinion that the best marketing in the world won’t help you if your event doesn’t give customers the best experience possible.
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