Behind Notified’s 2022 Benchmark Report

‘The world’s only communications cloud for events, public relations, and investor relations’, Notified, released its annual Benchmark Report in September.

Customer data highlighting trends in the virtual events market, the document revealed an upsurge in attendance for webinars and virtual events alongside increased engagement before and after thanks to the hooks – the downloads, live chats et al.

Host James Dickson jumps straight into this episode, analysing the report with Notified’s appropriately named chief revenue officer, Daniel Lotzof.

Starting with some report history, from 2018/19 and the “10 years’ progression” in the last two years, Daniel details the new percentages, the best day to produce an event, the ‘time-length’ to produce different formats. Broadcast environment, evolving definitions, video-use post-pandemic, sponsorship and much more – all drawn from the data.

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