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98Episodes
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The Event Industry News podcast, the leading portal for event organisers

Episodes

In the latest Event Industry News podcast, James Dickson talks to Mariska Kesteloo about the evolving benefit of utilising social media influencers as a marketing tool for events.

Over the last couple of years, Mariska has been building a network of influencers from across the world. These influencers include Instagrammers, YouTubers and bloggers who may be able to provide a positive impact on an event or destination.

As Mariska explains during the podcast, it’s not just the amount of people that an influencer has access to, it’s the type of people and their relevance to any given campaign.

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The latest EIN live podcast welcomed Kevin Jackson back to show.

Kevin joined host James Dickson to discuss his new book ‘There’s no such thing as sales’, the current work he does with brands and businesses, and the Muslim Lifestyle Show that he launched three years ago.

Kevin has long endorsed the message of ‘the experience is the marketing’, and during this episode, he reinforces his opinion that the best marketing in the world won’t help you if your event doesn’t give customers the best experience possible.

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Joining the Event Industry News podcast this week is Ed Templeton from Shuttlecock Inc.

Ed joins host James Dickson to talk about Neverland Spring Break, an immersive event experience that Shuttlecock created in the heart of London.

Running for just three days, Shuttlecock Inc transformed a photographic studio building into a reimagined version of Neverland, complete with Hipster Lost Boys and a gangster rap Crocodile.

During the podcast, Ed explains the creative process behind their event and discusses some of the ideas that have helped propel Shuttlecock Inc to being one of the leading agencies for immersive brand experiences.

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The demand for festivals has grown enormously in the last few years. However, it’s not just music lovers that are being catered for by event organisers.

In recent times we’ve seen festivals covering areas of interest including; cars, gin, food, YouTube, and video gaming. In this week’s Event Industry News podcast, James Dickson welcomes an organiser of one such festival to the show.

Ali Sheik is part of the team behind FitLiving UK, a weekend long gathering of fitness lovers. Taking place on the beautiful beach of Bournemouth, the event sees fitness fans gather to participate in group exercise activities, meet well-known instructors, and engage with suppliers of products & services related to maintaining a healthy lifestyle.

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The countdown to GDPR is well underway and over the coming weeks, special episodes of the Event Industry News podcast will be talking to various professionals about the impact the new laws will have on the industry.

Having already spoken to Cvent’s David Chalmers, this week’s episode welcomes Henry Herbert from Herbert & Ball LLP. Henry is a former solicitor who now works as a specialist Data Protection Consultant, assisting organisations and businesses in many different sectors and advising them on how best to manage their data.

Henry’s expertise on the subject makes him a leading figure in the current climate of anticipation and preparation for the arrival of GDPR.

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On the 25th May this year the UK will adopt new EU laws governing the way that organisations manage personal data.

The General Data Protection Regulations (GDPR) will replace the existing Data Protection Act and aim to clamp down on the misuse of personal data and improve the way information is both captured and stored.

Over the coming weeks, the Event Industry News podcast will be talking to event professionals about the topic and how it will affect the operations undertaken by our industry.

In this episode, host James Dickson welcomes David Chalmers, Senior Marketing Director for Europe at Cvent. As a leading cloud-based enterprise event management platform, Cvent is processing and handling the personal data of its client’s attendees, putting the company at the frontline of the new regulations. During the podcast, David talks about how the company is approaching the changes and the work it is doing with its clients to ensure that they understand the new laws.

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The first Event Industry News podcast to be broadcast via Facebook Live saw event sales and marketing expert Nick Borelli join host James Dickson.

Nick linked up with the podcast from his base in Ohio, USA, to discuss the recent changes to Facebook’s newsfeed.  

Facebook has described the changes as a move designed to show users fewer ads and sponsored content but more posts from friends, pages and groups that they follow. 

Nick discussed how these changes will impact event professionals, and what type of content they should be creating to generate organic reach through the social network. 

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In this week’s episode of the Event Industry News podcast, host James Dickson talks to golf professional turned event professional Michael Chamberlain.

Michael runs the event agency Clubs Away, which specialises in organising bespoke golf events. With his experience as a pro-golfer, Michael’s unique offering means that in addition to organising an event, he also provides golf coaching as part of the service. Since he unexpectedly launched the business, Michael has seen the demand for his golf events grow rapidly.

During this episode, we find out about some of the services Michael has delivered for clients, and how he has had to learn very quickly about the demands and stresses faced by an event organiser.

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Joining the Event Industry News podcast this week is CEO of G2Planet Mark Granovsky.

From his base in California, Mark linked up with podcast host James Dickson to discuss the current trends in enterprise event management software, and to highlight the requests that are being made from organisers for how they would like systems to function.

G2Planet has been established for 18 years, making them one of the early innovators in this sector and gives Mark an experienced platform from which to speak from.

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Joining the Event Industry News podcast this week is Michael Balyasny, Founder of event management app developer Attendify.

Michael joined host James Dickson to talk about the company’s giant leap into the unknown with the publication of their first product roadmap.

During the episode, Michael explains exactly what the product map is, giving readers an insight into why it is such a gamble for the company, and why he thinks that a more open approach by event tech companies could be a big plus for the sector.

Michael joined the podcast from Palo Alto, California, in the heart of Silicon Valley and home to some of the world’s leading technology companies.

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